Chapter Three — Whisky
A female voice in a man's world.
"I didn't set out to become one of the most recognized female voices in the American whisky world. I just loved whisky — and refused to be the only woman in the room."
It started, as most love stories do, accidentally. A dram of Lagavulin in a smoky New York bar. A bartender who took the time to explain it. A door I didn't know was closed quietly opening.
What I noticed next was who wasn't in the room. Women — sophisticated, curious, more than willing to spend — were being talked past, talked down to, or sold pink "ladies' " bottles that no one asked for. So I started a club. Just a handful of women, a few good bottles, real conversation.
Redhead Whisky Club grew to over 7,000 members across New Jersey and New York, with three active chapters and an international audience. We earned recognition from distilleries that had spent decades ignoring our half of the market.
Along the way I sat the exams, did the work, and became a Certified Scotch & Bourbon Professional with The Council of Whiskey Masters — because credibility, in this category especially, is a quiet kind of power.
Credentials
Certified Scotch & Bourbon Professional
The Council of Whiskey Masters
Founder, Redhead Whisky Club
3 active chapters across NJ & NY
7,000+ Member Community
Built from zero, across multiple platforms
International Recognition
As a female whisky influencer & educator
@redheadwhiskeyclub
3,500
followers
Redhead Whisky Club
3,500
members
YouTube
Redhead Whisky TV
400
subscribers
Projects & Platforms
redheadwhiskey.community
The main hub for the Redhead Whisky Club community — membership, events, and content.
Visit sitePrivate Tasting Events
A curated booking platform for premium private whisky tastings and brand experiences.
Visit siteRedhead Whisky Events
The events portal for upcoming tastings, distillery tours, and community gatherings.
Visit siteKey Achievements
Three Active Whisky Clubs
Founded three active whisky clubs across NJ and NY — curating premium tasting experiences, brand education events, and community gatherings that have built a loyal, engaged following of enthusiasts.
Multi-Platform Social Community
Built and manage a multi-platform social community across Instagram, TikTok, Facebook and YouTube, creating educational, brand-authentic content with consistent organic engagement and international reach.
International Reputation
Established an international reputation as a female influencer and educator in the whisky world — bringing an authentic, inclusive voice to premium spirits culture and Diageo's portfolio brands including Johnnie Walker, Talisker, and Singleton.
Content-Driven Commerce
Proven that content-driven community building generates real commercial outcomes — the same model I've applied throughout my marketing career.
Portfolio Knowledge
The Diageo portfolio.
Brand-side whisky knowledge isn't trivia — it's the difference between marketing a category you understand and marketing a category you've Googled. House style, distillery history, what the connoisseur actually cares about. It all shows up in the work.
Philosophy
What whisky taught me about marketing.
Patience. A great whisky takes eighteen years. A great brand takes about the same. The shortcuts are visible in the bottle, and in the business.
Authenticity. You can't fake provenance. The audience can taste it. The same is true of every brand promise made in a meeting and broken in a packaging line.
The connoisseur audience. The people who care most are the ones who buy most, talk most, and build the rest of the market for you. Find them. Respect them. Build the brand around them — not the other way around.
Get in touch
Let's start a conversation.
Whether it's a leadership role, a fractional engagement, a stage, or a bottle worth sharing — I'd love to hear from you.