Digital Commerce & Growth
Digital growth, community, and commerce leadership for modern consumer brands.
I help brands build profitable communities, scale eCommerce revenue, improve customer retention, and create marketing systems that drive sustainable growth.
01 — Impact at a glance
Fifteen years of measurable growth.
02 — What I build
Six capabilities. One integrated growth engine.
Digital Commerce Leadership
Own and optimize the complete eCommerce ecosystem — Shopify Plus, UX/UI, conversion, personalization, merchandising, and tech integrations.
Community-Led Growth
Build profitable communities that create customer loyalty, increase retention, and generate recurring revenue through meaningful engagement.
Performance Marketing
Drive acquisition through paid search, paid social, affiliate, and display — backed by rigorous testing, attribution, and full-funnel analytics.
CRM & Retention
Lifecycle programs in Klaviyo and Attentive — segmentation, automation, loyalty, and SMS that maximize customer lifetime value.
Content & SEO
Editorial ecosystems that attract qualified traffic, strengthen brand authority, and convert readers into repeat customers.
AI-Powered Marketing Systems
Practical AI workflows, agentic content systems, dynamic landing pages, and automation that help lean teams operate at scale.
03 — Selected achievements
A track record of building things that compound.
- 01
Built an entire digital and marketing ecosystem from the ground up for a mid-luxury fashion brand serving women 45+.
- 02
Created a profitable editorial magazine and community that became the brand's largest lead-generation and retention channel.
- 03
Owned the full Shopify Plus eCommerce P&L and delivered sustained year-over-year revenue growth.
- 04
Led performance marketing initiatives that increased new customer acquisition by more than 30% annually.
- 05
Built CRM infrastructure across Klaviyo and Attentive, driving approximately 60% customer retention.
- 06
Developed integrated campaigns across paid, earned, owned, influencer, affiliate, and creator channels.
- 07
Expanded distribution across Amazon, Nordstrom, affiliate networks, and international markets.
- 08
Introduced AI-powered marketing workflows that dramatically increased team productivity and content velocity.
- 09
Implemented predictive demand and merchandising models to improve inventory performance and margin.
- 10
Managed internal teams and agency partners across creative, media, SEO, analytics, and operations.
04 — Services
How we can work together.
- Fractional CMO
- Digital Growth Strategy
- eCommerce Optimization
- Community Building
- CRM & Retention Strategy
- AI Marketing Transformation
- Customer Journey Mapping
- Executive Marketing Advisory
05 — Who I help
Brands I'm built for.
06 — Philosophy
Growth happens where community meets commerce.
The strongest brands do more than sell products — they create belonging. My approach combines performance marketing, customer experience, community building, retention strategy, and AI-powered execution to help brands build durable competitive advantages and profitable long-term growth.
Ready to build a more profitable growth engine?
Whether you're scaling a consumer brand, improving retention, launching a community initiative, or modernizing your digital marketing infrastructure — let's talk.
Get in touch
Let's start a conversation.
Whether it's a leadership role, a fractional engagement, a stage, or a bottle worth sharing — I'd love to hear from you.